Management Team

Thomas Stoeckle – Managing Director

Thomas’ degree in media content analysis from Muenster University in Germany not only underpins his role as managing director of Report International, but also more than qualifies him to be its resident research geek. Following a desire to spread geekdom to a wider audience, I completed a post-graduate degree in business English translation and interpretation, and then worked for a marketing consultancy that helped launch the Intel Pentium III in Germany. Adding semiconductor floating point knowledge to content analysis thirst of knowledge clearly meant a job as an independent researcher for the German Office of Technology assessment was pre-ordained.

I’ve now been involved in media research for almost 25 years, and continue to be baffled by what social media might actually stand for.

Mike Daniels – Director

Having somehow, to the amazement of my tutors, managed to gain a degree in Philosophy and Linguistics, I then managed to fail to finish my PhD thesis. Clearly the only thing to be done was to go into marketing… That role’s happy combination of client entertaining, using/inventing long words and indulging in “blue sky” thinking seemed to promise a straightforward  extension of my university life. Sadly, real life got in the way… My client facing role at Report International for the past 15 years has nonetheless given me a chance to work on some really challenging programmes, alongside some inspirational clients, across many different sectors.

Thankfully, none of this real life gets in the way of hunting down obscure music and  restaurants, as well as the best coffee I can get my hands on.

Ton Broeders – Senior Consultant

With an academic background in political science and mass communication in the Netherlands, followed by a commercial career in international market and social research at AGB, in 1987, in Brussels, I set up my own consultancy, called Report International. Our focus moved rapidly from offering broad consultancy towards becoming a media analysis specialist, based on my academic experience in content analysis. We applied the technique to ‘real world’ media environments, both in a commercial context but also covering policy and issues – especially from work with many European Union Institutions, for example.

Probably our biggest challenge, as well as being our most positive initiative, was the decision to develop our own international infrastructure of reliable, trained, and multilingual media analysts, Despite the operational headaches, a choice we have never regretted.

Louise Cooke – Client Service Director

After graduating in modern languages and having fallen in love with the Mediterranean lifestyle I lived and worked in Barcelona for three years in sales and marketing for a chemical company.   On returning to the UK I rather fell into the world of media analysis, as Millward Brown Precis were advertising for graduates with languages.  After several years with Precis and then with TNS Media Intelligence, I moved to TNS Worldpanel, where I was immersed in the world of panel research for 18 months.  But I missed working with my PR clients, so I moved to Report International in January 2010.   Although I love living in London, I try to keep some of the Mediterranean lifestyle through my weekly flamenco dancing classes.