Insight & Reporting

Insight enabling action comes from accurate and relevant data plus meaningful reporting

Quantitative reporting on

• Share of coverage by: brand → journalist → media channel → media title → country
• Competitive analysis

Qualitative analysis

• Tone of voice/sentiment
• Brand strengths & weakness
• Message pick up and alignment

Multiple stakeholders

• Branding – communications – corporate strategy – investor relations – ecomms – consumer insight

Multiple delivery channels

• Online interactive portal
• Pushed by email → PowerPoint → face to face presentation
• Data mining for deep-dive presentations