Analysing coverage
The most granular and detailed coding methodology available
- Reduce coder subjectivity
- Deliver global consistency
- Yield maximum usability
Analysing brand attributes, brand personality, reputation drivers and key messages
Accurate share of voice
- Density of coverage, not just number of clips & stories
- Factor in media importance, placement and article focus
Sentiment
- Human analysts more accurate, and get it right first time
- Sentiment scoring based on editorial comments