Does Your Mom Get Measurement?
Four weeks into the new year, and with AMEC’s first APAC PR Summit on Measurement only four weeks away, this seems a good time to reflect on the state of measurement. Hacked off Flack over at PRmoment.com offers this perhaps somewhat controversial measure as the ultimate proof of the success of PR: “…your mum actually [...]
Continue Reading →Analytics-driven PR: Myths, Misunderstandings, Opportunities & Facts
Firstly, the proper good news: the world of public relations is increasingly becoming more conscious of measurement, analytics and insight derived from data evidence. The encouraging good news: a lot of agencies are already on board, and industry bodies such as AMEC, PRCA, PRSA, IPR and CIPR are spearheading the movement towards higher standards of [...]
Continue Reading →2012 – The Crystal Ball Sessions
First week in January 2012 – time to dust off the crystal ball. Where is the media evaluations industry heading? Is media evaluations the correct industry label at all? Should it be called PR evaluation? Communications evaluation? Or measurement? Or measurement AND evaluation? Analysis, anyone? But let’s leave the terminology discussion for another day. PR [...]
Continue Reading →Valid Metrics Framework & Advocacy
Geneva is probably best known for its lake, its chocolate, as the location for various United Nations and other non-governmental organisations, where the founder of the Red Cross was born, and… probably not much else. Lausanne, known as the HQ for various international sporting bodies, and… probably not much else. Nyon. Even less well known [...]
Continue Reading →Reflections on the ICCO Summit 2011
ICCO Summit, Portugal, 2011 The ICCO Global Summit is a gathering of senior executives from PR companies across the world. The two day event, held every two years, is designed to provide delegates with top line views of key industry trends in all major regions, and this year, speakers, including the CEOs of some of [...]
Continue Reading →Do You ‘AVE Them?
It’s been absolutely fascinating presenting recently to PR professionals – first to the MIPAA (motor industry public affairs folk) in June, and a little more recently to a PR Week Forum. Interesting to compare the venues – MIPAA at Audi’s blingworthy showrooms in West London, contrasted to the rather faded (and hot) Grand Hotel in [...]
Continue Reading →The Barcelona Principles
AVE’s – seemingly still a vexed question… Has the industry made any real progress since the Barcelona Principles were formulated last June? One thing’s for sure, since the vote on the Principles at AMEC’s Summit last year, followed up by the London Measurement Conference in November, there has been more public debate than ever before [...]
Continue Reading →Lisbon Outline
As current Chair of AMEC, I’m heavily involved in developing, as well as participating in the programme for AMEC’s 2011 Summit on Measurement in Lisbon in June. Over the past few weeks, the conference has really been taking shape, with practical workshops on the first day, and major plenary sessions covering case studies and best [...]
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