Report International's detailed coding methodology and flexible code frames provide a wealth of information about media reactions to your and your competitors' products.

The media represent an extraordinarily valuable and largely untapped product research resource - journalists can be viewed as highly critical consumer representatives.

By analysing product coverage from a wide range of media sources within diverse markets, for the first time it becomes possible to identify the strengths and weaknesses of the product as it varies from country to country.

Issues are covered in different countries in ways which are perhaps even more distinct than for products. By identifying the distinct media coverage of issues country by country, or regionally, it is therefore possible to create communications programmes closely tailored to meet local challenges and realities.