Report
International joins Optimisa Group
Latest
acquisition extends the Optimisa Group's range of services
[London]: 3rd May 2007
Following the recent announcement of strong 2006 results,
marketing services group
Optimisa plc (EPIC: OPS) yesterday acquired Report International Limited
(RIL), its third
acquisition since March 2006.
RIL (www.reportinternational.com) provides content analysis of national
and international
media output to support product and market research, brand equity modelling,
corporate
reputation management and PR campaign planning.
RIL's product offering is complementary to Optimisa's (www.optimisaplc.com)
existing businesses and extends the
scope of the Optimisa proposition. Day-to-day operations and the current
RIL team will
remain the same, however membership of the group will enhance RIL's ability
to offer added
value around data analytics, marketing effectiveness modelling and competitive
intelligence.
Simon Dannatt, Chief Executive of Optimisa, said of the deal: "We
are very pleased to bring
Report International on board. Their unique understanding of the world's
media and the
insight they can offer to our clients across the Group brings immediate
opportunities for
collaboration."
Mike Daniels, Joint Managing Director of Report International, comments:
"Our membership
of Optimisa gives us the strength to stretch our capabilities and to develop
our methodology
leadership into commercial leadership. The group is committed to helping
us grow and
strengthen our media analysis capabilities. We believe that working with
the other companies
in the Group will dramatically enhance our ability to link media outputs
to audience outcomes,
which is an increasing focus for our clients."
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