Optimisa plc
Optimisa is positioned in the space between large management consultancies and the traditional market research, market intelligence and business intelligence providers. All Group companies share a common desire to help their clients grow their businesses profitably by delivering high-value, commercial market intelligence and marketing advice. Optimisa continues to grow, organically and through acquisition. To find out more about our neighbours within the Group click on the links below.
KAE : marketing intelligence
They are strategic marketers and they are market researchers – living in both worlds and speaking both languages. After all, your business questions don’t fall into neat silos ……so neither can their answers. The fusion of strategic marketing consultancy and research consultancy means the chance for bigger conversations, for potentially game-changing solutions.
Understanding – and anticipating – the commercial dynamics driving success or failure in four specialist sectors, Financial Services, Media, Technology and Telecoms, KAE provide ready-to-use, industry-specific answers in actionable language. Their strategic marketing consultants combine industry experience with a deep understanding of the marketing concept, resulting in commercial clarity and compelling ‘next step’ recommendations. Highly qualified and just as passionate, they intelligently explore all sources of inspiration. To all of us at Optimisa, great consultancy is the ability to unpack your commercial problem, define the optimal solution and provide recommendations that positively impact your business.
Optimisa Research
Formerly known as Quaestor, AIA or Buckingham Research, all three businesses now operate as one: Optimisa Research – where experience, expertise and credibility now comes with a fully integrated and client-centric new structure. A full-service market research agency, Optimisa Research delivers commercially & strategically relevant marketing insights that optimise business decisions. It’s about…
- Clients: Their current structure puts their clients at the centre of their business
- Commercialism: They are focused on the areas of relevance to clients now
- Communication: They don’t sit in sector silos, but collaborate and share knowledge
- Collaboration: Their integrated proposition ensures joined-up insights
- Commitment: They love what they do and it shows!”
