PR is concerned with delivering critical messages to
important audiences.

Report International not only identifies the prevalence and distribution of messages in audience-targeted media, but also measures their alignment with the communications strategy. Report International has developed a unique message measurement method. Delivering not only a more realistic and accurate measure of message delivery, clients can also easily see which elements of their messages have been played out in media coverage, which have received negative coverage and which have received little or no coverage.

Enhancing message visibility is a cornerstone of brand building programmes: Report International provides a consistent and independent audit of media relations support for such activities.