Extending far beyond simple counts of clippings or column inches, Report International provides a sophisticated measure of media performance more closely related to the varied ways in which media is consumed.

While visibility and favourability are the key metrics used, Report International's class-leading methodology provides a weighted score, taking into account individual article elements such as position and size of the piece, headline and photo presence, as well as circulation of the media.

Detailed coding on a paragraph by paragraph basis provides granular and detailed drill downs based upon reliable data sets.

Data splits by country, media segment, product group or any other variable captured in our coding provide insightful groupings which measure media performance against communications and business goals.