Coverage Analysis

General corporate

  • Corporate Strategy
  • Leadership
  • Patents/IP
  • Regulatory/Legal Issues
  • Research & Development
  • C-Suite exposure

CSR

  • Carbon footprint
  • Environmental Responsibility
  • Green Innovation
  • Recycling/sustainability
  • Social Responsibility
  • Community Involvement

Financial

  • Financial Performance
  • Mergers & Acquisitions

Employees

  • Diverse workforce
  • Labour relations
  • Recruitment/training

Marketing

  • Brand Strength/Image
  • Emerging Markets
  • Marketing Strategy
  • Advertising Strategy

General Product elements

  • Awards
  • Build quality / reliability
  • Design
  • Ease of use / simplicity
  • Energy efficiency
  • Green products
  • Performance
  • Innovation
  • Packaging
  • Price / Value for money

Even the most advanced automated analysis solutions fail to deliver sentiment metrics with sufficient accuracy to be used for decision making.

However, computers are really good, and really fast at recognising patterns of text within very large volumes of material – elements like brand names, or product references, for instance. That’s what we use them for… As they’re much less good at analysing sentiment (tone of voice) and issues, we won’t, and don’t use them for that.

Instead, to ensure you get the best of both worlds, we’ve developed our own unique two stage approach…

…Using advanced computer algorithms and pattern searching techniques, we deliver real time automated analysis around brand and product visibility, key topics and issues as well as identifying the most visible online media sources and authors… A robust and meaningful overview of who and what is driving the social and online media landscape.

For core media titles and key influencer media we provide human coding, which quantifies sentiment, prominence and tonality across literally any issue, topic, product or service chosen – in up to 40 languages – and with total consistency and high levels of accuracy.