Corporate and product reputation plays a critical role in supporting the success of a company or organisation in achieving both its business and communications goals.

Media coverage is one of the most powerful influences on stakeholder and consumer perceptions of reputation. Many studies show the importance of media presentation in sustaining positive and also creating negative reputation perceptions.

With Report International's granular and consistent data, reputation can be benchmarked over time, viewed in comparison to competitors and, most importantly analysed in terms of which brand and message elements are working or need to be strengthened.