Case Studies: Creating Media Campaigns with Optimum Impact

Situation:

A global children’s charity was looking to enhance their worldwide media relations activity especially to make it more professional. The institution sought to strengthen and improve the feedback it received from its complicated worldwide media campaigns. The client wished to collect media data from all regions, including third world countries, within tight budgetary limits and discipline.  The main challenge was to obtain content sourcing of a sufficient quality to allow for robust data insights, while being budget-conscious and efficient.

Solution:

Report International’s approach to the content sourcing was to create a hybrid model, which combined available electronic sources, where available, with in-countryReport International teams sourcing print media where needed. Report International leveraged its experience in balancing electronically available sources and pure print media, which differ greatly from country to country.

Benefit:

Despite having a limited sample size due to budget restrictions, the analysis provided true global feedback. The program enabled the client to evaluate the success of campaigns with recommendations for improving performance as and where needed.