PR is increasingly seen as delivering critical value to the development, differentiation and nurturing of desirable brand values.

Report International provides a mechanism to enable PR professionals to measure and weight the contribution of editorial coverage to the overall brand equity model. Equally as importantly, our methodology can be used to explain why and how brand equity has improved or weakened.

By knowing how and why the brand has shifted, it is possible to take appropriate action. And by knowing what drives competitors' brands in the media, it is possible to plan from knowledge rather than intuition.